Enterprise Case Study — Tejoo Distribution Automation Platform
End-to-End Digital Transformation of Multi-Tier Distribution, Finance & Loyalty Ecosystem
Delivered by Encriss Technologies
Industry Context & Business Environment
Tejoo operates in a highly competitive FMCG and trade distribution environment where growth depends on:
- Rapid market penetration
- Distributor engagement
- Seasonal product cycles
- Efficient cash-flow management
The organization manages a large partner ecosystem involving:
- Multiple tiers of wholesalers
- Sub-wholesalers
- Sales agents spread across regions
Each tier operates with distinct pricing structures, credit terms, and incentive programs.
In such environments, operational inefficiencies and weak credit controls directly impact profitability and expansion.
Digitization of the full trade lifecycle becomes a strategic necessity, not merely a technology upgrade.
Legacy Process Landscape & Bottlenecks
Before transformation, operations were constrained by:
- Fragmented order booking via phone calls, messaging apps, and coordinators
- Manual tracking of credit limits and outstanding balances
- No real-time linkage between invoicing and logistics status
- Loyalty programs disconnected from transaction systems
- Limited central visibility into sales and demand trends
- Slow and inconsistent partner onboarding workflows
These gaps caused revenue leakage, delayed collections, disputes, and inconsistent partner experience.
Digital Transformation Objectives
The transformation program aimed to:
- Digitize the entire distribution value chain from order to settlement
- Enforce automated financial controls on credit and payments
- Integrate loyalty and promotions directly into transaction workflows
- Enable real-time operational and financial dashboards
- Support large-scale partner onboarding and geographic expansion
- Lay foundation for AI-driven demand forecasting and supply optimization
Solution Architecture & Platform Design
Encriss designed a mobile-first, cloud-native distribution automation platform supported by centralized administration and analytics systems.
The architecture ensures real-time synchronization between:
- Field sales
- Finance
- Logistics
- Loyalty engines
User Channels
- Mobile Apps for agents, wholesalers, sub-wholesalers and sales teams
- Web Portal for operations, finance, compliance and management
Core Automation Engines
- Workflow orchestration for approvals, escalations and settlements
- Business rule engines for credit limits, pricing and loyalty logic
- Event-driven notifications via SMS and email
- Analytics pipelines for trend detection and alerts
Distribution & Order Lifecycle Automation
- Agent-driven order booking on behalf of wholesalers
- Tier-wise pricing visibility and scheme application
- Pre-booking workflows for seasonal campaigns
- Approval routing based on credit exposure and partner tier
- Order-to-logistics tracking and delivery status visibility
Financial Governance & Credit Automation
- Configurable credit limits and credit days by partner category
- FIFO-based payment settlement logic
- Automatic credit restoration after payment posting
- Debit and credit note automation for returns and adjustments
- Outstanding invoice and ledger visibility for partners
This ensured strong financial discipline without slowing sales velocity.
Loyalty, Promotions & Growth Engine
- Shadow and actual loyalty point accounting
- Automated reward qualification based on transaction thresholds
- Redemption workflows integrated with finance settlement
- Support for external loyalty partner integration
- Campaign-driven incentive multipliers
Loyalty became a core transaction driver, not a disconnected marketing program.
Partner Experience & Governance Controls
- OTP-based secure onboarding and device binding
- Role-based visibility and permissions
- Structured query and grievance management
- Department routing with SLA-based escalation
- Audit trails for every commercial transaction
Intelligence & Decision Support Layer
- Region-wise and product-wise demand trend dashboards
- Distributor and agent productivity analysis
- Early warning alerts for credit exposure
- Campaign performance measurement
This intelligence layer enables proactive sales planning and supply chain readiness.
Automation & Semiconductor-Ready Ecosystem
The platform is architected to extend into physical trade and logistics environments supported by embedded semiconductor systems:
- Future integration with barcode and RFID warehouse scanners
- Edge data ingestion from logistics checkpoints
- Smart retail inventory monitoring systems
- IoT-enabled supply chain telemetry for predictive replenishment
This aligns with Encriss Devices’ roadmap for hardware-integrated distribution automation.
Business Impact & Outcomes
The platform delivered measurable improvements:
- Reduced order processing and approval turnaround time
- Improved cash flow through faster reconciliation and credit enforcement
- Higher distributor engagement via transparent incentive programs
- Reduced disputes through complete transaction traceability
- Scalable partner onboarding enabling rapid market expansion
Strategic Value for Tejoo
Tejoo transitioned from a manually coordinated trade network to a digitally governed, data-driven distribution ecosystem capable of supporting:
- Aggressive growth strategies
- Regional campaigns
- New product introductions
Why This Matters for Encriss Technologies
This engagement highlights Encriss’ expertise in building:
- Complex multi-stakeholder automation platforms
- Deep financial workflow engineering
- Scalable cloud and mobile architectures
- Future-ready AI and hardware-integrated supply chains
The Tejoo platform stands as a strong reference for FMCG, retail, and B2B distribution enterprises seeking end-to-end digital transformation across Technology, Automation and Semiconductor-aware system design.
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